The education-travel company that has specialized in (pricey) trips with educational themes, mainly aimed at retired people, has hit the Boomers wall, apparently: They feel compelled to change their name, on the grounds that some members and would-be members object to the notion of the word "Elder."
Some also don't like the word "hostel" because the accommodations are actually first-class hotels and the like.
They claim they will also try to find ways to cut the prices of their (to me) breathtakingly expensive packages. (They have "scholarships" but that's not a solution for most of us.)
The new name
will be unveiled in the fall.
COMMENT: I think this is another in what will be a wave of problems created by us Age Deniers, the Boomer generation: We hate any reference to aging, so it becomes a problem for any marketers. I've run into this: I have a site for those of my generation who are retiring; BoomersRetired.com -- and I can guarantee you, the word Boomers will be a problem on an ongoing basis. But it's hard to work around: My site is aimed at my generation, not the previous generation now in their 70s, and not at GenX either, who are too far away from retirement to worry about it other than financially.
Dealing with the deliberate self-delusions of your market is one of the great challenges every marketeer faces, I think.
mac
